How to distinguish a good marketer? Most likely, this person will have a certain set of professional skills and personal qualities. Employers pay attention to them during employment. Marketers use various hard and soft skills to perform their duties. Acquisition and development of useful skills is an integral part of professional growth. In this article, we will share the most important soft skills that a marketer should possess. We will tell you how they differ from hard skills and give recommendations on how to improve them.
What is the difference between soft and hard skills?
Hard skills
Hard skills usually include technical knowledge or industry experience. For a marketer, an example of a hard skill is knowing the basic SPC, THIS, СРО, the ability to develop marketing strategy.
Soft skills
Soft skills are often something that people have a natural aptitude for. However, they can also be learned and improved. Such skills are usually related to interaction with other people. For a marketer, it could be the ability to peacefully resolve conflicts that arise between members of their team or the ability to negotiate effectively with customers and partners.
A successful marketer requires both hard and soft skills. Hard skills help to perform complex technical tasks, and soft skills help to manage a team and communicate effectively with partners, colleagues, and management.
Soft skills that are necessary for a successful career as a marketer
According to LinkedIn statistics, almost 45% of all jobs posted in the last 3 months mention the importance of communication skills. The survey of employees also speaks about the need to possess soft skills. 61% of professionals say that interpersonal communication skills in the workplace are as important as professional ones. After the pandemic, “people skills” are more in demand than ever. Linda Jingfang Kai, vice president of talent development at Linkedin, calls soft skills “the future currency of the workplace.”
LinkedIn has compiled a list of the most popular skills that have been added to professional profiles. So, the TOP-6 soft skills for a successful marketer:
- Leadership
Leadership is an important skill that must be developed over time. It can be used at any point in your career. Depending on the position, this may mean taking responsibility for a specific project or helping junior team members with their work. The marketing director is responsible for managing the team and motivating them to achieve a certain goal. Marketers often have to oversee and facilitate the activities of several departments or offices. An important skill is to set common goals and guide the team in working to achieve those goals. Leadership qualities of a marketer include :
- Setting strategic goals;
- Motivation of employees for quality work;
- Mentoring for less experienced team members;
- Delegation of tasks to other employees.
- Communicability
At its core, marketing is about communicating with an audience, so it’s no surprise that being able to communicate effectively is an important skill for marketers to have. The ability to communicate thoughts and concepts to others in an understandable form is essential to quality work as a marketer. Developing effective marketing communication skills will help establish contact with customers and increase brand awareness. A marketer’s ability to communicate with partners and customers shows a future employer that the candidate will be able to effectively promote the company.
Developed communication skills will help a marketer:
- Convince internal experts that content creation is vital to the company’s success (and then get their consent to participate in the content creation process);
- Justify the request for an increase in the budget for new sacramento digital marketing activities;
- Explain and decipher data on the effectiveness of advertising campaigns in such a way that the company’s management can understand and evaluate the results;
- Manage the frustration that occurs when marketing goals are not met or take too long to achieve.
How marketers negotiate inside and outside the company greatly affects business performance. That’s why the best marketers are strong communicators.
- The ability to solve problems and difficulties that have arisen
A marketer who notices and solves problems is a valuable addition to any company. This type of person achieves goals and motivates others to do the same. The further up the career ladder you go, the more problem-solving skills you’ll need. The bigger your role in the company, the riskier the decisions become. With strong problem-solving skills, you’ll be able to impress your boss, share unique ideas, and achieve your goals. It also means that you can work through the basic steps of solving difficulties:
- Identify the problem;
- Think through possible solutions;
- Evaluate options;
- Choose the best solution;
- Implement solutions;
- Evaluate the result.
- Management skills
When employers hire marketers, one of the important skills they look for in candidates is management. Managerial skills include a set of capabilities that help a marketer plan, prioritize, and achieve their goals. Which, in turn, can save the company time and money. Management is necessary for multitasking and ensuring the smooth and successful operation of a business. Employers prefer marketers who can consistently deliver results, even when unforeseen delays or problems arise.
- Possession of time management
With proper time management, you can achieve better results. It gives freedom, improves concentration, reduces stress and allows you to be more productive. This, without a doubt, is one of the most necessary qualities in employees. There are several reasons why time management is important to marketers:
- Compliance with deadlines;
- Reducing the level of stress and anxiety;
- Improving the quality of work;
- The ability to maintain a balance between work and personal life;
- Increasing efficiency and productivity;
Time management at work allows you to increase productivity and achieve desired goals with less effort and more effective strategies.
- Strategic planning
Marketing is nothing without dimensions. You need to be able to calculate the effectiveness and profitability of marketing activities. The ability to work with data from different sources and campaigns, understand what is relevant and what is not, and use your analysis to justify future actions is a key part of a marketer’s job. It is important to be able not only to predict, but also to simulate the situation. Operate both with tables and numbers, and with ready-made images. Therefore, employers pay special attention to the future marketer’s ability to plan for the long term and think strategically.
How to upgrade soft skills?
Many people have a natural aptitude for certain skills, most of which come with experience. However, this does not mean that they cannot be improved. To improve soft skills, use 3 simple tips:
- Look for leadership opportunities
Learning how to effectively lead a team and take responsibility takes practice. Newbies or inexperienced marketers can ask a supervisor to provide a leadership opportunity to gain hands-on experience and improve their competency. For example, to take over project management. In this way, you will not only gain leadership and management skills, but also demonstrate your capabilities and ambitions.
- Find a mentor
One of the fastest ways to improve your skills is to emulate a leader you admire. The help and guidance of an experienced marketer who can provide advice and answer your questions can greatly accelerate your success.
- Listen to criticism
Sometimes it’s hard to hear and absorb constructive criticism. However, accepting feedback and learning from it is one of the best ways to identify areas you may need to focus on for effective professional and personal growth.
